Swedish Miniteve, with its entertaining and educational mini documentaries for preschoolers, has come to China and internet giant Baidu’s streaming service iQIYI, one of the countries largest streaming video companies. Last year Miniteve expanded their presence in Europe by teaming up with Sky, Europe's leading entertainment company. Now Miniteve is taking another big step by debuting their content and brand into the Asian market by signing an exclusive license deal with iQIYI. Miniteve with its 300 episodes about animals, vehicles and playtime premiered on January the first this year in mainland China, Hong Kong, Macao and Taiwan.
”We are very happy and excited to be launching Miniteve in China together with iQIYI. We are really impressed by their dedicated focus on children’s entertainment, and we are glad that now even more young minds will be able to experience Miniteve’s original, quality approved content," says Henry Chu, founder and CEO of Miniteve.
Miniteve’s concept brings informative, educational and entertaining programming to preschoolers and are produced to stimulate curiosity and recognition. The productions are documentary in style and are a fresh, quality approved alternative to the animated content most distributors offer. Miniteve have received a lot of praise since its launch in Sweden 2011 and have also been acquired in Norway, Denmark and Finland. iQIYI has actively promoted innovations in products, technologies, content and marketing to provide Chinese users with rich, smooth and high-definition online video experience.
World Screen writes about Miniteve's debut in China
Sky UK acquires exclusive license rights to Swedish Miniteve’s content
Miniteve, with its Swedish-produced educational programs for preschoolers, team up with Sky, Europe'sleading entertainment company , which acquires exclusive rights to all Miniteves programs in UK and Ireland. "At Sky, we have the very best range of entertainment for kids and their families. We are thrilled to be working with Miniteve and their mesmerising mini-docs - we know our youngest viewers will love these new shows” said Lucy Murphy, Head of Kids Content, Sky.
Now you can stream the Swedish, educational Miniteve programs exclusively on Sky and the Sky Kids app. Henry Chu, founder and CEO of Miniteve, has created the content that are produced to stimulate curiosity and recognition of the younger children. ”We are very excited to be expanding Miniteve into the British market together with Sky, and by this giving even more young children the opportunity to experience the very best, enriching and entertaining content”,
Miniteve received a lot of praise when first launched in 2011 in Sweden. Swedish largest Morning paper DN wrote; ”Miniteve is like a long ,warm hug,", while in Aftonbladet you could read that "Miniteve is a great way to cultivate the specific interests of young children, and for the parents it will be a pleasant opportunity for intensive closeness with their children." You can also view Miniteves's content on C More, which has exclusive rights in Sweden, Denmark, Norway and Finland. Discussions with other distributors in Europe, the US and Asia are ongoing.
Kidscreen, TBI Vision and more media write about the Miniteve and Sky collaboration
C More in an exclusive deal with Miniteve
Miniteve to C More - Swedish-produced, educational content for the youngest children Now the Swedish pedagogical Miniteve-videos can be streamed exclusively on C More. Henry Chu, a television host known from the multi award winning children’s show Hjärnkontoret, has created the videos to stimulate the imagination and creativity in children 1-4 years of age. -” C More can now offer educational videos even for the youngest family members, and as much of our other content, Miniteve is made in Sweden. This is an addition of the highest quality”, says Bo Thörnwall, Head of Programs at C More. Executive TV Producer Henry Chu, a television host known from Hjärnkontoret, created the pedagogical Miniteve concept with his young son in mind. The tranquil videos, to be watched by children in the company of adults, have a running lenght of a few minutes featuring children at play, animals and vehicles. Miniteve recieved favorable reviews at first launch in 2011 and now 270 films will be available for streaming at the C More service in Sweden, Norway, Denmark and Finland. -The productions are made to be elemental yet to stimulate children’s curiosity and recognition encouraging repeated viewing. I am very pleased that they now will have a home at C More who favors quality, that is why I chose them as a partner after several other media houses also showed interest, says Henry Chu, who is set to launch Miniteve outside of Scandinavia later this year.
Chus video content has received a lot of favorable reviews: ”Miniteve is like a long warm hug”, DN wrote whilst Aftonbladet stated ”Miniteve is an excellent way of cultivating the specific interests of young children whilst the parents can enjoy a shared experience with their children”. - The communication between children and adults can develop in a very positive way when watching Miniteve. The viewing is active – this evolves into a dialoge. Christina Stenhammar - Doctor of Philosophy, PhD - Uppsala University
At present there are 270 Miniteve-videos available with 50 more being added this summer. A selection of Miniteve-videos will be available to stream for free at www.cmore.se
Telecompaper writes about Miniteve
TV-Dags: C More shows TV for the youngest children - with Henry Chus Miniteve
Swedens largest Morning Paper says: "Miniteve is like a long, warm hug."
Aftonbladet, the biggest newspaper in Sweden counting all reach in all devices and print, writes that "Miniteve is excellent way to develop children's specific interests..."
One of Sweden's biggest morning papers writes about Miniteve
Miniteve is featured in the popular parenting magazine "Vi föräldrar"